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Build sustainability: How regular Giving can transform your organisation

  • Posted on November 29th, 2024

Are you feeling like your nonprofit’s fundraising is stuck in a loop, constantly chasing one-time gifts but never reaching the stability you need? If so, you’re not alone.

Many organisations face the same uphill battle, relying heavily on unpredictable, one-off donations. But what if there was a way to break this cycle and secure long-term, sustainable support for your mission?

Regular giving can provide just that—a steady, dependable revenue stream that allows you to focus on your cause, not just the next fundraising campaign. Let’s dive into how you can transform your regular giving fundraising with Payments2Us, engage your supporters, and build a foundation for lasting impact.

What Is Regular Giving?

Regular donations provide your nonprofit with a predictable source of income, turning one-time supporters into dedicated partners who contribute monthly, quarterly, or annually. This consistent giving model not only boosts your financial security but also deepens donor connections, as supporters can see the extended impact of their generosity over time.

To start, you need a reliable way to accept and manage recurring donations.

Create a Seamless Online Giving Experience

To encourage recurring donations, it’s essential to create a seamless and user-friendly online donation process. Payments2Us supports nonprofits in setting up a donation experience that turns one-time gifts into long-term commitments.

Tips to Convert Website Visitors into Regular Givers:

  • Keep It Simple: Design a clean, easy-to-read form. Payments2Us’ streamlined three-step process guides donors effortlessly through entering their details.
  • Offer Flexible Giving Options: Let donors give in the way they prefer by offering a variety of modern payment methods.
  • Provide Flexible Donation Amounts: Present a range of suggested giving amounts while allowing donors to enter a custom amount that suits them best.

Promote Your Monthly Giving Program

When it comes to promoting your regular giving campaign, communication is key. Let your donors know about it!

Social Media

Social media is a powerful tool to showcase your impact and build emotional connections with your supporters. Regular updates and milestones keep donors informed and involved, while interactive content like videos, polls, and donor spotlights encourages engagement and drives traffic to your website and giving forms.

Don’t forget—social media is also a great way to express gratitude to donors after the event!

Direct Mail

Some may feel that direct mail is old school, but it still works! To stand out, make it relevant and unique to your organisation. For example, if you're working with an environmental cause, a direct mail campaign could feature a “plant a tree” initiative. Each mail piece might include a biodegradable paper seed packet with a message like “Growing a greener future.”

Face-to-Face

Face-to-face interactions significantly boost regular giving by fostering deep, personal connections with donors. As highlighted in Salesforce’s Nonprofit Trends Report, face-to-face remains one of the top ways to gain donations in Australia. In-person meetings, events, or one-on-one sessions allow fundraisers to address questions, build rapport, and tailor conversations to each donor’s interests.

Maximise Donor Retention

You’ve put in the effort to engage and convert your donors to regular givers—don’t let simple issues like an expired card disrupt their commitment. Payments2Us helps keep recurring donations on track with key automated features:

  • Automated Card Retries: If a donor’s payment fails due to an expired card, Payments2Us detects the issue and retries automatically, reducing missed donations without follow-up.
  • Self-Service Card Updates: If retries fail, Payments2Us sends a convenient email to the donor, allowing them to update their information securely and quickly.
  • Personalised Communication: Tailor emails to make donors feel valued by using their names, referencing past donations, and highlighting the unique impact they’re making. Share specific stories or stats to show the tangible outcomes of their contributions.

Keep Tabs on Your Campaign

Managing your regular giving shouldn’t be complicated. Payments2Us offers robust reporting capabilities, all within the unified Salesforce CRM, giving you a 360-degree view of your fundraising activities.

  • Advanced Reporting: Easily manage donor data, track giving history, generate insightful reports, and identify your most loyal supporters to plan future outreach.
  • High-Volume Regular Giving Capabilities: Handle high volumes of regular giving with ease, ensuring a steady income stream while reducing manual effort through automation—even during peak periods.
  • Donor Journey Personalisation: Tailor communications and giving experiences based on donor preferences and past interactions to strengthen relationships and encourage long-term support.
  • Automated Thank-You Emails & Receipts: Set up personalised thank-you emails and receipts, so donors feel appreciated immediately without manual follow-up.

Wrapping Up

Regular donations are more than just consistent funding—they’re the foundation of lasting relationships and sustainable growth. By using Payments2Us, you gain a powerful tool to engage donors, maximise retention, and drive your mission forward.

Ready to strengthen your donor relationships and increase your impact? Embrace regular giving with Payments2Us and start building the future of your nonprofit today!