For many fundraising teams, knowing what’s working is half the battle. You can build the most beautiful donation form, but without visibility into how people are finding it or where they’re dropping off it’s hard to know what to improve.

That’s where the new UTM tracking and analytics tools in Studio 2.1 come in.

Connect with Your Favourite Analytics Tools

With this update, you can now add up to two custom code snippets directly into your Studio donation pages. This means you can connect tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Hotjar and more.

No coding knowledge required. Just copy, paste, and publish.

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What this enables for your team:

🎯Track every campaign with UTM parameters

UTM tracking in Studio 2.1 lets you see exactly which campaign, email, or ad brought a donor to your page. Whether it’s a Facebook post, newsletter link, or paid ad, you’ll now know what’s truly driving results.

💡 Key benefits:

📊 Understand which channels deliver the highest conversion rates.
💰 Attribute every donation back to the correct campaign.
🧠 Refine your marketing spend based on real data, not guesswork.
📅 See performance trends over time to plan your next campaign smarter.

👀 See how donors interact with your form

Beyond campaign tracking, you can now see how supporters move through your donation form using connected tools like Google analytics toIdentify where people hesitate, click away, or stop mid-form and then make informed improvements.

💡 Key benefits:

🚧 Spot friction points that cause drop-offs.
🧩 Test changes and see the impact immediately.
💬 Learn how supporters actually experience your form.
⚡ Improve conversion rates by removing obstacles before they cost you donors.

🧪 Experimet with A/B Testing 

For teams ready to take insights even further, Studio 2.1 also supports A/B testing through your analytics tools. Create two versions of a donation page, perhaps one with a different headline or suggested amount and track which version leads to more donations.

📈 By connecting Studio with GA4 or GTM, you can test, learn, and optimise your pages without extra tech setup.

Create, Launch & Track Campaigns in Studio - Free for 6 Months.

👉 Get Started

✨ More Highlights in Studio 2.1

🪄 Clone a Form
Create new forms instantly by cloning existing ones with all settings and styles carry over.

✏️ Editable Placeholders
Guide donors better with editable placeholder text on contact fields.

🌍 Address Finder Integration
Add international address autocomplete for faster, error-free form entry.

🌐 Kleber Validation Enhancements
Expanded email and global address validation for Canada, the UK, and more.

📦 Collapsible Address Bar
Keep forms cleaner with a new expandable address section for smoother donor flow.

👉 See the full release notes for Studio 2.1