Why Currency Choice Matters More Than You Think

When a supporter decides to donate, the most important moment is not the email they opened or the campaign they clicked. It is the few seconds they spend on your donation form deciding whether to continue or leave.

One small detail has an outsized impact on that decision. Currency.

Donors give with confidence when things feel familiar

With the latest release of Studio 2.2 we now support over 160 different currencies. This is not just a technical upgrade. It is a meaningful shift in how nonprofits can meet donors where they are, remove friction, and unlock global giving.

Imagine a supporter in Singapore, Canada, or the UK who wants to donate to your cause. They land on your donation page and see an unfamiliar currency.

They pause.

They start doing mental maths.
They wonder about conversion fees.
They question whether the organisation is set up to receive international gifts.

That hesitation often leads to abandonment.

When donors see their local currency, the experience feels trustworthy and familiar. They know exactly how much they are giving. There is no second guessing and no unnecessary friction. Confidence replaces doubt, and confidence drives completion.

Familiarity builds trust and trust drives giving

When people know exactly what they are being asked to pay, they feel more confident moving forward. Removing small moments of uncertainty can make a big difference at the point of donation.

  • 92% of online shoppers prefer websites that display prices in their local currency (Shopify, 2025), helping them understand the value instantly without mental conversion.

  • Adding local payment methods can increase conversion rates by up to 46% (Stripe), showing how familiarity directly influences completion.

While these insights come from ecommerce, the behaviour translates directly to online giving. When the experience feels familiar and easy, supporters are far more likely to follow through

We’ve made adding currencies simple

Supporting donors around the world should not require complex setup or ongoing maintenance. With Studio 2.2, adding multiple currencies to your donation form is straightforward and flexible.

Nonprofits can enable additional currencies with just a few clicks, allowing supporters to see and give in their local currency without being redirected or confused. The donation experience adapts automatically, while your team continues to manage everything in one place.