MAPh’s Successful EOFY Campaign with Payments2Us Studio

The Museum of Australian Photography (MAPh) Formerly the Monash Gallery of Art, located in outer metropolitan Melbourne, is the only public institution in the world solely focused on Australian photography. It houses a nationally significant collection that captures the breadth of Australia’s photographic history. MAPh presents four major exhibition seasons each year, most of which tour nationally, and offers public and education programs to engage a wide range of audiences.

The challenge

With giving capacity widely shrinking across the sector, MAPh needed to re-engage lapsed donors and create a compelling EOFY fundraising campaign. Traditionally focused on year-round relationship-building rather than time-bound appeals, MAPh decided to trial an EOFY campaign for the first time. Their goal was to create a visually engaging, donation-driven landing page that could inspire trust and prompt immediate support, all without drawing heavily on internal design or technical resources.

Solution: Payments2Us Studio

Using Payments2Us Studio’s visual donation page builder, Anouska was able to design, build, and launch MAPh’s EOFY campaign page independently, without the help of third party developers or web designers.

With this experience under their belt, MAPh can now confidently launch future campaigns in as little as half a day. Studio’s intuitive drag-and-drop interface makes it simple to structure the donation journey, incorporate storytelling elements, and embed features like countdown timers and donation trackers, all while staying true to MAPh’s visual brand.

The Results

MAPh not only met but exceeded its EOFY fundraising target, a strong outcome during a time when many organisations were seeing reduced donor capacity. Using strong visual storytelling the campaign was able to reconnect past supporters and draw in some unexpected smaller gifts

All donations flowed seamlessly into Salesforce, giving MAPh the ability to track contributions and have greater visibility and control over their fundraising data. 

Wrapping up

MAPh’s experience brilliantly showcases how a small, busy team can collaborate to turn concept into campaign using tools like Payments2Us Studio. In just hours, they launched a visually powerful donation page that delivered real results without needing developers or technical workarounds.

With Salesforce integration built in, Studio helps nonprofits run fast, stay on brand, and manage donations from start to finish.